Ebook Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
Ebook Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
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About the Author
Perry Marshall is the #1 author and world’s most-quoted consultant on Google advertising. He has helped over 100,000 advertisers save literally billions of dollars in “AdWords stupidity tax.†His Chicago company, Perry S. Marshall & Associates, consults both online and brick-and-mortar companies on generating sales leads, web traffic, and maximizing advertising results. He’s been featured at conferences in the U.S., Canada, Ireland, Great Britain, Israel and Australia. He’s shared the stage with Zig Ziglar, Brian Tracy, Jay Abraham, Dan Kennedy, Harvey Mackay and Les Brown. He’s consulted in over 300 industries, from computer hardware and software to high-end consulting, from health & fitness to corporate finance. Keith Krance is the president of Dominate Web Media, an internet marketing consultant company dedicated to helping businesses get more traffic and customers using social media marketing. He has helped thousands of business owners and entrepreneurs build their brand and authority fast. Thomas Meloche is the founder and president of Procuit Inc. He has more than 25 years of experience starting, building, and selling commercial software products and software companies. He has launched multiple successful startups, including Menlo Associates LLC and the Menlo family of companies. Meloche participated in building Arbor Intelligent Systems, Inc. selling it to AppNet, Inc. and participating in the successful IPO. He is a graduate of the University of Michigan with a B.S. in Computer Science.
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Product details
Series: Ultimate Series
Paperback: 268 pages
Publisher: Entrepreneur Press; Third edition (November 21, 2017)
Language: English
ISBN-10: 159918611X
ISBN-13: 978-1599186115
Product Dimensions:
8 x 1.2 x 10.2 inches
Shipping Weight: 1.6 pounds (View shipping rates and policies)
Average Customer Review:
4.4 out of 5 stars
50 customer reviews
Amazon Best Sellers Rank:
#23,744 in Books (See Top 100 in Books)
With so many snake oil salesmen running around the internet these days, promising to make you a gazillionaire, what I liked about this book is the first thing it does is help you analyze -IF- what you hope to sell is even a good fit for Facebook ads. And then it suggests strategies about how much money you should spend and what kind of ads you might want to buy, how to target them, and leads you though the setup step-by-step with tons of screen-captures for people like me who can't translate techno-jargon into action.Where you will still need to do more research on is how to write effective ad-copy, what kind of images resonate with your core buyers, and how to operate the 'stuff' at the other end of your sales funnel (website, Mailchimp, effective list management, customer satisfaction, etc.). But that is the topic for a totally different book, from a totally different set of experts. For $18 bucks this book will help you set up an effective ad campaign and start experimenting without losing your shirt. The authors -do- provide those services (and of course the book mentions that ... often), but unlike most of the other phony-baloney 45-page 'ebooks' network marketers seem to be uploading to Kindle Unlimited these days, this 328-page reference manual delivers the goods.
This is a fantastic book to get started with advertising on Facebook (and good for intermediate advertisers too).I recently read the 2nd edition and got a lot out of it, but it already felt dated as Facebook changes so much so often. So I got the 3rd edition and went through it in about 2 days. It's been completely re-written and updated with what's working now.If you don't know the authors, they're real experts. Perry Marshall literally wrote the book on Google AdWords and is a direct marketing expert. Keith Krance has been running a very successful digital marketing agency for many years, and I've been working through his Facebook training products, all of which are terrific. There are also a number of guest authors, including Ryan Deiss, the founder of Digital Marketer.The book will take you from 0 to launching your first Facebook campaigns and getting actual momentum. It's mostly structured around principles Keith learned while training and flying commercial airplanes for years before he started his agency. The Facebook Flight Plan is an engaging way to structure the content and makes a lot of sense.You're taken through some basics like setting up a Business Manager account, getting the necessary tracking in place, adding people to your account, etc. Then, you go through the foundation of marketing on Facebook - researching your target market, setting up audiences, and the most important piece, getting the right hooks and offers in place. As they say in the book, success on Facebook is not about ninja optimization - it's about getting the right offer in front of the right people, and the book takes you through exactly how to do that.There are in-depth chapters on how to craft the best ad copy and creatives, what funnels work for different types of business, and how to optimize and scale campaigns without seeing increased costs per action. There's a chapter on creating one of the most powerful ads - video. And there's a ton of bonus content. If you're just starting out on Facebook, get the book and read through all of it - it will save you a ton of time. If you've been advertising on Facebook and not getting the results you want, get the book and see what you're missing. If you're already a Facebook expert, you're probably not going to learn much, but you could jump to Keith's or Perry's more advanced training.There's a lot of info - if you're just starting out, it's going to take some time, but take it step by step.The only negative I have is that there are a lot of images in the book, and in the Kindle version, they're hard to see (and there doesn't seem to be a way to zoom in). That's not so much a criticism of the book (it's probably an issue with Kindle), but it would be great if the authors provided the images in a separate PDF.
(See update to this negative review...contacted by Perry & the publisher)Can't view the illustrated examples for ads that Perry talks about on the kindle version! Major fail. I contacted Perry Marshall support to see if the illustrations are somewhere on his website or they could provide them through other means and this is the response I got. Shouldn't someone have thought of this?Unfortunately, we don't have access to the digital graphic files from the book and can't send you the figures.Please feel free to contact support should you have any other concerns or questions.Warm regards,Jeanette, Customer ServicePerry S. Marshall & AssociatesUPDATED REVIEWSo I left this review and then went a step further and sent a PM to Perry on Twitter. Perry responded and looked into it further for me. Took a while but I eventually was contacted by the publisher, they're working on trying to recreate the issue on their end and are working on making things right. That's all anyone can ask. Thank you Perry and everyone for being professional and caring enough to try to help me. The info in the book is great and so is your customer service!
A lot of good information but unless I missed it, they left out something very important - Facebook policies that can get your ad account flagged and shut off. I don't know if I used the wrong picture, or what rule I violated, I honestly have no idea, but after doing one successful campaign, creating ads for the next round they shut me down and I read elsewhere, not in this book, that it can take a month to get that rectified! The authors of this book should address this common problem right away so beginners like me do not make some unknown error that causes this to happen. Also, this is not the best book for step by step how to place ads for beginners it is more about using the best copy and creating good funnels which is all helpful, but I needed more how to use the ads manager successfully and NOT get shut down by violating something unknowingly - but maybe the end of the book has all that, I only read to chapter 16 so far. Still recommend the book though because it is good for the most part but I am seeking a more hands on book for beginners.
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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) PDF
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series) PDF
