Jumat, 02 September 2011

Download Ebook Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

Download Ebook Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry


Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry


Download Ebook Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry

Product details

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Audible Audiobook

Listening Length: 7 hours and 54 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Audible Studios

Audible.com Release Date: November 9, 2009

Whispersync for Voice: Ready

Language: English, English

ASIN: B002W8RUE2

Amazon Best Sellers Rank:

SaaS. Software as a Service. This comes as an disruptive technology when the enterprises were spending megabucks on software to roll out to maximize their efficiency. The initial software licenses and the hardware, in order to host the solution, was compounded by the efforts spent in adapting the software to the specific needs of the buyer. At a time like this, Marc Benioff was bold enough to pursue his vision of "No Software". Technically incorrect, the idea was to host the application and provide access to enterprises to use the hosted application to remove the hardware costs from the equation. If this was not enough, they were going to charge the customer a monthly subscription fees similar to a pay-as-you-go mode.We all know how the vision turned out. I am talking about the company founded by Marc Benioff. salesforce.com. But do we know what were driving factors and deciding events behind the success story of salesforce.com. This is what the author and founder of salesforce.com, Marc Benioff, tells in this book. With a dream to change the world and limited resources, salesforce.com innovated to become a market pioneer and also leader. Humble beginning with respect to resources(both manpower and capital), they set out for a David-versus-Goliath battle against Siebel. Instead of building ground up, they capitulated on the successful and time-proven technologies available. When it comes to attract attention to their product, they came out with out-of-box ideas. All these are interesting and also inspiring to read.Starting from basics and turning successful was just one of the hurdles. But when salesforce.com became successful, the company as a whole has to adapt without changing their core values. Sometimes after defeating Goliath, David turns into Goliath. Instead of transforming into the undesirable giant, salesforce.com assimilates some of the good characteristics of Goliath as part of the adaptation process. When salesforce.com files for IPO, there are other challenges they face. They create a new market which did not exist before. Being the first means there are no written set of rules. This is the most interesting part of the book and makes it a must read for any budding entrepreneur. Disruptive technologies also has lot of challenges in addition to creating and capturing the market.This books is recommended for two types of people. The first type are entrepreneurs(even if you are already one or you hope to be one in the future) and the second type are people associated with information industry. For the first type, there are a lot of lessons to be learnt from Marc Benioff's experience while for the second type, it is a history lesson.

Marc Benioff's Behind the Cloud is a quick, interesting and informative reading about Benioff's experience, personal philosophy and a personal memoir about the formative years of [...]. This book is not a book about cloud computing, how it works, what is important to get right, how to move your company into the cloud. So you are warned.The book is a cross between a business success story, personal basking in success and a playbook for creating new companies. The book is a piece of corporate self promotion, but it goes beyond boosterism for the company and its offering to provide some real advice and insight. It is an example of the `different way' sales and marketing that [...] has become known for.Benioff covers all of the major areas associated with setting up and leading a company. This gives the book a comprehensive nature normally not found in a piece of corporate marketing. This difference makes the book recommended, not as a book about Cloud Computing, but as a look into the mind of a business leader and innovator.The book is organized around 111 `plays' representing concepts and ideas behind starting a business in general and [...] in particular. These `plays' are organized into parts covering strategy, marketing, events, sales, technology, philanthropy, globalization, finance and leadership.So recommended reading for people who want to know more about Benioff and [...] and recognize the hyperbole that is in the book. Not recommended if you want to understand how the cloud works.

Highly recommended! An entrepreneur's journey from idea inception, to leaving their full-time job, to launching their own company is often not adequately written about. Everyone loves to write about the success of unicorns, but not the pains along the way. What I love about this book is that Benioff goes into detail on his successes an failures, broken up into different groups within the company (i.e., marketing, sales, etc). This book offers extremely valuable insight on both the birth of an industry and the growth of a company. I really wish more people would read this!

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Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry PDF

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry PDF

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry PDF
Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company and Revolutionized an Industry PDF

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